THE STORY BEHIND EKSUNDAR
A Brand Born From a Belief
Eksundar was born from one simple belief — handmade jewellery should be for everyone.
Behind this belief is Dhanashree Sonawane, the founder of Eksundar and a fashion designer with a deep love for jewellery, craftsmanship and the beauty of handmade details.
For Dhanashree, jewellery was never meant to be something that only a few people could afford or enjoy.
She believed that whether someone is buying their first little piece of jewellery or choosing something special for a milestone, everyone deserves to experience the feeling of wearing something beautiful.
And that belief became Eksundar.
THE WOMAN BEHIND THE BRAND
As a fashion designer, Dhanashree has always looked at jewellery differently.
She doesn't see it as just an accessory.
She sees the details.
The proportion.
The finishing.
The way a piece sits when worn.
The tiny handmade touches that make jewellery feel personal.
And most importantly, she sees the person who will wear it.
This is what shaped the philosophy behind Eksundar:
Beautiful jewellery shouldn't have to mean an unreasonable price.
DECODING THE PRICE OF JEWELLERY
The jewellery industry can sometimes make beauty feel complicated.
A product may carry layers of pricing simply because of branding, presentation or positioning.
Dhanashree wanted to approach it differently.
At Eksundar, the goal is to create and curate jewellery with precise finishing, beautiful detailing and a handcrafted touch — while keeping it accessible.
Instead of asking:
“How much can we charge for this?”
Eksundar begins with a different question:
“How can we make this beautiful piece available to more people?”
That philosophy influences the way we think about design, sourcing, craftsmanship, finishing and pricing.
Because we believe that affordability should never mean compromising on the feeling of wearing something special.
FROM NEWBORN TO EVERY GENERATION
Jewellery doesn't belong to one age.
A tiny piece chosen for a newborn.
A playful design for a little girl.
A beautiful accessory for a young woman.
A traditional Nath for a bride.
An elegant piece for a mother.
A timeless design for a grandmother.
Every age deserves its own kind of beauty.
That is why Eksundar dreams beyond a single customer or a single trend.
We want our jewellery to accompany women and families through different ages, occasions and memories.
THE HANDMADE TOUCH
In a world where products can sometimes be created simply to maximise quantity and profit, we want to preserve something different:
The feeling of something made with care.
Our jewellery carries a handcrafted character — from the detailing to the finishing, from the selection of elements to the final presentation.
We pay attention to the little things.
Because sometimes the smallest detail is what makes a piece feel extraordinary.
WE DON'T WANT TO SELL YOU “ANYTHING”
There is a difference between selling jewellery and creating a reason for someone to feel beautiful.
Eksundar was never created with the idea of putting just another product in front of you.
We want you to look at a piece and think:
“This is beautiful.”
We want a child to feel excited opening her first jewellery box.
We want a bride to feel even more special on her wedding day.
We want a woman dressing up for herself to smile when she looks in the mirror.
And we want someone buying a gift to know that they have chosen something with feeling behind it.
WE SELL TO MAKE YOU FEEL LOVED
This is at the heart of Eksundar.
Where others may see a product, we see a person.
A person who deserves to feel beautiful.
A person who deserves something special.
A person whose budget should not decide whether they get to experience that feeling.
So yes, Eksundar is a jewellery brand.
But behind every piece is a much bigger intention:
To make beautiful jewellery accessible.
To respect craftsmanship.
To care about finishing.
To keep pricing thoughtful.
And to make every person who wears Eksundar feel loved.
THE EKSUNDAR PROMISE
Beautiful doesn't have to be unaffordable.
Handmade doesn't have to be out of reach.
Quality doesn't have to mean unnecessary luxury pricing.
And jewellery doesn't have to be reserved for a special few.
At Eksundar, we believe everyone deserves a little sparkle.
From the smallest little piece to the jewellery chosen for life's biggest moments —
we make it with care, we price it with purpose, and we send it with love.
EKSUNDAR
Jewellery for every age.
Beauty for every budget.
Made with detail.
Chosen with love.
Because we don't sell jewellery just to make a profit.
We create jewellery to make someone, somewhere, feel beautiful and loved.
— Dhanashree Sonawane
Founder, Eksundar